U.S. Consumer Insights
Understand the U.S. Market Through the Lens of the American Shopper
The best way to understand the American market isn't through reports alone—it's through the people who shape it every day.
USA Market Tours helps companies experience and understand how Americans shop, dine, travel, choose brands, and make purchasing decisions. Through immersive market tours, consumer observation, and qualitative research, we reveal the behaviors, motivations, and trends that drive the world's largest consumer market.
Whether you join us in the field or engage our team to conduct research on your behalf, we help you see the market through the lens of the American shopper—before you make important business decisions.
Because the most successful market strategies begin with understanding the consumer.
From Market Tours to Consumer Insights
We offer two ways to gain a deeper understanding of U.S. consumers:
Experience It With Us
Join a customized USA Market Tour designed around your objectives. Observe consumer behavior, visit leading retail and hospitality concepts, explore emerging trends, and gain firsthand exposure to how Americans interact with brands and experiences.
Let Us Do the Research
When travel isn't practical—or when you need deeper consumer understanding—our team conducts immersive qualitative research and delivers actionable insights tailored to your business goals.
Client Testimonials
Client testimonial: Martin Brooks, International Trade Adviser - United Kingdom Government Department for Business & Trade (DBT.) - Specialty Food Association’s Fancy Food Show in NYC
“Working with the ever-energetic Lisa on our grocery and beverage retail visits was an absolute triumph. Lisa’s expert guidance and attention to detail made our two-day tour experience in NYC both enlightening and thoroughly memorable. Our UK food and drink delegation of 30 people gained invaluable insights into American market trends and identified emerging opportunities. The level of dedication and vibrant energy Lisa brought to the table left our delegation and DBT team inspired.”
Client testimonial: Fred van Heyningen, Chairman of the Board, Hoogvliet Supermarkets, The Netherlands - 3-day tour in Washington, DC, Maryland & Virginia
“After embarking on a market tour organized by Lisa, our board gained invaluable insights into the ever-evolving landscape of the American retail marketplace, especially about the similarities and differences with the European market. Lisa's expertise and meticulous planning ensured that our team of eight had an unforgettable experience over the course of three days in Washington, DC. Not only were we inspired by the wealth of knowledge shared during the tour, but we also developed a deeper understanding of industry trends and emerging opportunities. Lisa's dedication to providing a comprehensive and insightful journey left a lasting impact on our team, and we can't wait to apply what we've learned to drive our business forward.”
